Wednesday Apr 12, 2023
Agile Marketing 2.0 - Hannah Bink | 2306
During our 2022 discussion, Hannah Howard Bink and Emily Lint discuss Scaled Agile’s most recent transformative effort in their Marketing division. Yes, even Scaled Agile inspects, adapts, and evolves their strategy when they find their current business model lacking in efficiency. Learn from their lessons learned and take your Marketing or non-traditional Agile department flow to the next level!
About the Featured Guest
Hannah Bink heads digital marketing at Scaled Agile, supporting global expansion and account-based marketing efforts. She has 15 years of B2B marketing experience and studied business at Pennsylvania State University. Prior to Scaled Agile, Hannah spent the majority of her career in telecommunications and healthcare sectors, running global marketing divisions.
Reference(s)
- The Community Round Table (https://communityroundtable.com/)
- The Community Club (https://www.community.club/)
The Women in Agile community champions inclusion and diversity of thought, regardless of gender, and this podcast is a platform to share new voices and stories with the Agile community and the business world, because we believe that everyone is better off when more, diverse ideas are shared.
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About our Host
Emily Lint is a budding industry leader in the realm of business agility. Energetic and empathetic she leverages her knowledge of psychology, business, technology, and mindfulness to create a cocktail for success for her clients and peers. Her agile journey officially started in 2018 with a big move from Montana to New Mexico going from traditional ITSM and project management methodologies to becoming an agile to project management translator for a big government research laboratory. From then on she was hooked on this new way of working. The constant innovation, change, and retrospection cured her ever present craving to enable organizations to be better, do better, and provide an environment where her co-workers could thrive.
Since then she has started her own company and in partnership with ICON Agility Services serves, coaches, and trains clients of all industries in agile practices, methodologies, and most importantly, mindset. Please check out her website (www.lintagility.com) to learn more. You can also follow Emily on LinkedIn (https://www.linkedin.com/in/emily-lint-802b2b88/).
About our Sponsor
Scrum.org is the Home of Scrum, founded in 2009 by Scrum co-creator Ken Schwaber focused on helping people and teams solve complex problems by improving how they work through higher levels of professionalism. Scrum.org provides free online resources, consistent experiential live training, ongoing learning paths, and certification for people with all levels of Scrum knowledge. You can learn more about the organization by visiting www.scrum.org.